Find yourself intoxicated with the performance of a charming maiko
Find yourself intoxicated with the performance of a charming maiko
Visiting the Three Mountains of Dewa, where you will walk on sacred mountains that are globally renowned
Visiting the Three Mountains of Dewa, where you will walk on sacred mountains that are globally renowned
Awarded a Guinness World Record for the world’s largest jellyfish collection
Awarded a Guinness World Record for the world’s largest jellyfish collection
This classic hot spring town lined with traditional wooden architecture is full of photogenic nostalgia!
This classic hot spring town lined with traditional wooden architecture is full of photogenic nostalgia!
The historic temple rising to the sky along delightful mountain paths described in the great Haiku master’s poem
The historic temple rising to the sky along delightful mountain paths described in the great Haiku master’s poem

Seasonal Attractions

Spring
Cherry blossoms herald the arrival of spring, and plants sprout one after another. Recharge yourself with the blessings of nature.
Cherry blossoms herald the arrival of spring, and plants sprout one after another. Recharge yourself with the blessings of nature.
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Summer
Visit cooling spots such as famous mountains and waterfalls. It's also the season for cherries and fireflies.
Visit cooling spots such as famous mountains and waterfalls. It's also the season for cherries and fireflies.
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Autumn
The time when the mountains are brightly colored with autumn leaves. The season for picking fruit has also arrived.
The time when the mountains are brightly colored with autumn leaves. The season for picking fruit has also arrived.
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Winter
The frost-covered trees that look like snow monsters are a must-see. Immerse yourself in the wondrous, illuminated snowy scenery.
The frost-covered trees that look like snow monsters are a must-see. Immerse yourself in the wondrous, illuminated snowy scenery.
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Travel Inspiration

Summer festivals
Summer festivals
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Trips with children
Trips with children
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Well-known cherry blossom spots
Well-known cherry blossom spots
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Well-known autumn leaves spots
Well-known autumn leaves spots
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Winter activities
Winter activities
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Snow illuminations and winter festivals
Snow illuminations and winter festivals
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Spiritual journeys
Spiritual journeys
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Well-known flower spots
Well-known flower spots
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Pickup Contents

go yamagata（MATCHA）
go yamagata（MATCHA）
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Yamadera Temple, one of Japan's most famous temples that was visited by the renowned poet Basho
Yamadera Temple, one of Japan's most famous temples that was visited by the renowned poet Basho
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What the Sokushinbutsu tell us
What the Sokushinbutsu tell us
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Visiting the Three Mountains of Dewa, where you will walk on sacred mountains that are globally renowned
Visiting the Three Mountains of Dewa, where you will walk on sacred mountains that are globally renowned
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Yamagata's hot springs are superbly soothing!
Yamagata's hot springs are superbly soothing!
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